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O que esse comercial da Pepsi ensina sobre poder da imagem Esse não é só um comercial entre Pepsi e Coca-Cola. É uma aula sobre narrativa, percepção e poder da imagem. Quando a marca é escondida, quem vence é a experiência — não a fama. Em fotografia, publicidade e comunicação pública, a lição é clara: quem controla a narrativa, controla a escolha. 📷 Imagem é posicionamento. 🎬 Storytelling é estratégia. — Álvaro Botelho | Imagem e Estratégia #Storytelling #Branding #MarketingCriativo
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A Noite que Transformou Michael Jackson "Em 27 de janeiro de 1984, durante a gravação de um comercial da Pepsi, as faíscas de um truque pirotécnico incendiaram o cabelo de Michael Jackson diante de uma plateia ao vivo. Ele sofreu queimaduras de segundo e terceiro grau no couro cabeludo. Mas, em vez de processar a Pepsi, usou a indenização de 1,5 milhão de dólares para construir um centro de atendimento para crianças com queimaduras. #HistóriaEmocionante #MotivaçãoDiária #MichaelJackson
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